Nielsen's Pan Joins Digital Marketing Firm

Former Nielsen exec Grace Pan has joined performance based digital marketing company SinoTech Group in the role of Chief Strategy Officer.

Pan was Head of Travel and Leisure Research at Nielsen.

In her new role she reports directly to Executive Chairman and CEO Dr Mathew McDougall. She is charged with overseeing the group's operations in its Shanghai bureau, and with expanding its marketing services offer which includes search management, social media marketing, affiliate marketing, email marketing and digital consulting.

SinoTech Group, founded in 2007 and with offices in Beijing and Shanghai, is online at www.sinotechgroup.com.cn .