Synovate UK Names Commercial Director

Synovate has promoted former Research International Director Neil Davy to the newly created role of Commercial Director in the UK.

Davy takes up his new role with more than 12 years' experience in the market research industry. He commenced his career in Hong Kong and spent several years working at WPP and Interpublic research agencies in Taiwan, mainland China (Shanghai) and Japan. He moved back to the UK five years ago to take up a Global Account Director role at Research International, before joining Synovate in 2006.

In his new role, Davy's focus will be on the UK business, where he will lead development and client relations activities.

Jill Telford, CEO of Synovate UK comments: 'Neil truly understands the business issues of our clients so we in turn can ensure we are matching the right solution and expertise to the right needs, to truly bring the best of Synovate to our clients.'

Web site: www.synovate.com .