KN Expands Pharma Presence with CMR Buy

Knowledge Networks (KN) has expanded its position in the pharma and biotech research market with the acquisition of CMR (Caduceus Marketing Research), which runs the Physicians Consulting Network (PCN) panel of 70,000 US physicians and healthcare professionals.

CMR offers full-service market research services along with direct access to its panel. In addition, the firm provides measurement services for oncology categories.

Since its launch in 1999, KN has developed a presence in the sector through analytically driven research for several of the largest global pharmaceutical manufacturers. The firm says the addition of the PCN panel will allow it to conduct more extensive custom research in areas such as the usage of oncology regimen drugs and other specialty products.

'CMR's assets, people, and client focus are extremely compatible with KN's,' said CEO Simon Kooyman. 'We welcome the CMR team and look forward to bringing our combined capabilities to all of our clients.'

Terms of the deal were not disclosed.

Web sites: www.knowledgenetworks.com and www.cmr-usa.com .