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Carat and iReach Tap Pulse of Irish Consumer
Media buyer Carat Ireland and market research firm iReach have launched a new monthly study examining Irish online consumer issues and trends.
'Pulse' has two main focuses: tapping into current issues and consumers attitudes and behaviours, and monitoring long-term patterns that will impact on communications strategy.
Blackrock-based iReach uses a mix of research approaches and methodologies and also builds its own 'Consumer and Business Decisions' research panels.
The inaugural Pulse study, recently completed, used iReach's online panel of 15,000 participants to uncover how Irish online consumers are budgeting for food and Christmas presents this season.
Web sites: www.carat.ie and www.ireach.ie .
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