New Metric Measures 'Lifetime Value' of Users

In the US, social media technology platform gWallet has unveiled a new metric which it claims changes current measurement analytics in social media by enabling publishers to gauge and increase the 'lifetime value' (LTV) of users on their applications.

gWallet provides brands, publishers and social media platforms with new technology to monetize their investments in this online space. The firm distributes special offers from marketers via social gaming applications on sites such as Facebook and MySpace. In return for registering for a trial subscription from advertisers, users gain points toward virtual currency for buying in-game items.

Its new gLTV metric can be generated at the individual user level and demonstrates the lifetime value of a user, based on prior usage and transaction history.

'We plan to deliver gLTV to all of our social media publishers, giving them info on relevant monetization metrics that is unlike any reporting that our competition can provide,' states founder and CEO Gurbaksh Chahal.

San Francisco-based gWallet is online at www.gwallet.com .