Komli Launches Indian Online Ad Monitor

In India, digital advertising and technology firm Komli Media has launched the beta of what it describes as India's first online advertising monitoring and analysis tool.

Komli launched an online audience measurement and analytics platform, ViziSense, in 2008, to provide audience and traffic statistics for any Internet site accessed from India.

Its new AdView tool provides insight into the online ad landscape by tracking online spend by advertisers, brands and product categories; as well as by publishers and online verticals. In addition, it can track by display ad creative types, such as static banners, video ads and text.

AdView is targeted at agencies, advertisers and publishers, to help them gain insights into online ad trends, competitive benchmarking and campaign-level execution across the breadth of the Indian online universe.

Described as a 'one-stop shop' for viewing creative units that form a part of online campaigns, the firm says the tool offers a snapshot of the most active online advertisers and brands - including their share of spend across the top 1000 publisher sites. It can also analyse data by volume and type of ad inventory purchased, as well as performance of various types of creative units.

'The online industry requires an intelligent ad monitoring solution to provide an accurate sense of online spend by advertisers and across publishers,' stated Business Head, Amit Bhartiya. 'AdView's insights complement the analytical abilities of the ViziSense platform, and we're confident that it will contribute significantly in the growth of the online advertising industry.'

Web sites: www.komli.com and www.vizisense.com .