Partners Offer Neuromarketing in Israel

US neuromarketing research specialist Sands Research Inc (SRI) has partnered with Israeli market research and public opinion polling firm Market Watch, to provide its specialized services to companies in Israel.

Sands Research was established in 2007 by Chairman Dr Stephen Sands, and President & CEO Ron Wright, who previously founded EEG research software and equipment provider Neuroscan. Their El Paso, TX-based company recently opened a European office in Surrey, England.

SRI's patent pending software analyzes and scores TV, video and print ads, as well as product packaging and digital media by a target subject group's engagement (The Sands Research Neuro Engagement Factor or NEF). The company has also developed a system for measuring and scoring objective brain responses from subjects during the storyboard stage of ad development.

'We are pleased to be working with Market Watch, which has been a consistent leader in bringing the latest market research technology and applications to Israel,' stated Dr Sands. 'With its contacts to the major brands and corporations, we expect a substantial increase in interest in neuromarketing services in that market.'

Web sites: www.sandsresearch.com and www.marketwatch.co.il .