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Forty Lose Jobs at Infogroup
Database giant and ORC parent Infogroup has made 40 employees redundant as part of a companywide restructuring plan.
 The firm employs 3,000 people worldwide, including in its market research division, which comprises Opinion Research Corporation, DMM and Guideline in the US, NWC Research in Australia and ORC International in the UK.
Last month, the group began rebranding its various companies with a common name and logo, which CEO Bill Fairfield said would eliminate confusion in the marketplace.
According to company spokesperson Lisa Olson, the latest 'realignment' is being carried out to remove layers of management jobs in the organization, which have overlapping responsibilities, and will allow the group to better focus on customer needs.
'This is a continuation of our efforts to rationalize the business and strengthen our 'go to market' strategy,' she said. 'With this alignment, we are moving away from a product siloed company to a customer centric organization to ensure we align customer needs with our full product offerings.'
The cuts will impact staff at all levels and locations across the organization, and those affected will receive severance packages.
Last year, Infogroup invited bids from companies interested in purchasing its assets, and it is reported that the firm is still considering these offers.
Web site: www.infogroup.com .
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