Genpact Acquires Symphony Marketing Solutions

Business processes management specialist Genpact has acquired Symphony Marketing Solutions (SMS), a provider of analytics and data management services with expertise in the retail, pharma and consumer packaged goods (CPG) industries.

SMS has more than 1,200 data, analytics and sales/marketing employees in India and the US. As part of the acquisition, the firm has an eight-year contract with retail market intelligence giant Information Resources Inc (IRI) - which is Chaired by Dr Romesh Wadhwani, the founder of SMS parent STG - to provide it with data management and analytics services.

Genpact, which offers analytics services from delivery centers in India, has analytics processes that can be embedded in a client's information management system, deriving insights from customer transaction data.

The firm says its acquisition of SMS expands its scale and depth in the retail, pharma and CPG industries, while reinforcing its position in the knowledge process outsourcing industry.

'We realized the need to have critical mass in terms of size, scale and client relationships to significantly accelerate our growth and to enable IRI and other clients to offer even more value to their end-customers,' explained Wadhwani, now STG's Chairman and CEO.

'The combination of SMS's domain expertise with Genpact's scale, breadth of services, global delivery footprint, Lean Six Sigma approach, and unparalleled process expertise, creates a compelling value proposition for our clients and employees to drive growth,' he added.

Web sites: www.genpact.com and www.symphonyms.com .