Data Center Targets Well-Heeled Hispanics

US qual and quant agency Quick Test/Heakin has opened a new 'kiosk' data collection center in the Queens Center Shopping Mall in Elmhurst, New York; and has hired Salvatore Brucculeri to run it.

The firm offers a range of mall-based qual and field services, as well as questionnaire design and programming, in-store and on-site interviews, project management, cross-tabs, coding and data analysis. It also offers telephone and in-depth executive and B2B interviews.

The company says the Queens Mall's ethnic diversity makes it an ideal location from which to conduct research among a high concentration of middle to upper income New York Hispanics.

Salvatore Brucculeri ('Sal') has joined the firm as Manager of the new QuickView-Queens Center.

With the addition of the new location, Quick Test/Heakin's nationwide network now comprises 55 facilities nationwide.

Web site: www.quicktest.com .