Vision Critical Hires Panel Specialist

Canadian-based custom panel and technology firm Vision Critical has appointed Rob Berger to its senior management team, as Senior Vice President of US Sales for Springboard America, its online consumer research platform.

Vision Critical offers a combination of interactive technology, strategic research and global panels from its offices across North America, Europe and Australia.

Berger joins with more than 15 years' experience in market research operations, with 10 years' specializing in online panels. Most recently, he led the sales team for Ipsos' global custom panel platform.

In his new role based in the firm's Toronto office, Berger will be tasked with expanding the market share of Springboard America, which offers access to the opinions of hundreds of thousands of US citizens.

'Rob's broad experience with online panels and fast-turnaround research is going to be a real asset for Springboard America and we're excited to have him on board,' says Joe Giacobbe, EVP of Global Panels and Operations. 'His dynamic approach and his dedication to client satisfaction will take us where we need to go.'

Web site: www.visioncritical.com .