Metrics Marketing Opens Usability Testing Lab

Analytics firm Metrics Marketing has opened a 'one-of-a-kind' 2,100 square-foot research lab in Ohio, providing observers with a variety of hidden camera angles, real-time audiovisual monitoring and camera views on projected and flat-screen displays.

The firm will also be using mobile eye-tracking to gauge how consumers navigate web sites or examine marketing materials.

Based in Westlake, Ohio, the new MetricsLabSM will be used for focus groups, usability testing, in-depth one-to-one interviews, display and product testing and more.

It has been developed and will be run by user experience veteran Cathleen Zapata who joined the firm last year as VP Research and Customer Experience, with more than 14 years' experience in quant and qual market research and a specific focus on usability testing.

'Our clients want to know where users are going and what they are first seeing,' explained Metrics Marketing Partner, Dan Rose. 'With the new research facility, we are able to offer clients an unrivaled and unparalleled first look into their customers' decision making process; testing everything from a web site, e-mail, hand-held device or TV commercial, to print ads, brochures, and in-store displays.'

Web site: www.metricsmarketing.com .