Nielsen Appoints for New Global FS Practice

Nielsen has promoted Justin Garrett to the post of Greater China Head within its newly formed Global Financial Services Practice. Based in Hong Kong, his role also covers China and Taiwan.

Garrett has a background in financial services research and consumer insight, gained during ten years wokring across the Asia Pacific region. In his new role he will help banks and insurance companies better understand the fast changing needs of the Chinese financial services consumer.

He joined Nielsen in 2007, and most recently led its Financial Services Team in Hong Kong, working with clients in the banking and insurance industries, as well as with regional and local clients.

Prior to this, he held senior research and insights roles at financial services firms Suncorp, Research Westpac, AAMI, and Medibank Private. During his career, Garrett has focused on customer experience and satisfaction research, market segmentation, customer value proposition development, and new product design across retail and commercial banking, insurance and wealth management.

'In Greater China alone we have close to 30 people in five cities who work only with Financial Services clients, and on top of that over 100 people globally working as experts in financial services research and insights,' stated Garrett. 'That's a large body of expertise and experience our clients can tap into at any time, almost anywhere.'

Web site: www.nielsen.com .