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MRA Launches Network for C-Level MR Execs
In the US, the Marketing Research Association (MRA) has launched an interactive discussion and networking forum exclusively for C-level executives working in the industry.
Its new CEO Special Interest Group (SIG) - which is open to marketing research CEOs, CFOs, COOs, business owners, Presidents and the like - is positioned as an attempt to improve communication among C-level executives working for companies in the marketing research sector.
The SIG offers a virtual community forum for exchanging ideas, and allows participants to benefit from the 'experience, knowledge and wisdom' of peers.
'MRA recognizes that C-level executives face unique demands and have distinct professional needs,' explains Interim CEO, Kristen Darby. 'We are committed to keeping this group connected with the resourses and services they need.'
MRA has partnered with KL Communications and iTracks on the venture.
Web site: www.mra-net.org .
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