GPS-based Service Targets MR Market

In Australia, location and wireless technologies specialist GPS Innovations has announced a new offering promising real-time data collection methods for market researchers.

Beginning with the transport and automotive sectors, the company says it will integrate location technology, information and services to create rich location-based information to drive better decision making. In the coming months, it aims to expand to offer real-time 'moment of truth' research.

MD Jason Buchanan, formerly of Research Now, says technology is 'rapidly approaching the tipping point where mobile, location, wireless and Internet technologies can reliably benefit market research and insights professionals looking for innovative ways to engage with respondents and measure their behaviour.'

GPS has offices in Sydney and Brisbane and a home page at www.gpsi.com.au .