ORC Opens Online Community Option

Global research firm Opinion Research Corporation (ORC) has teamed up with social media software specialist Mzinga to create online market research communities for customer and employee research.

The partnership will bring together Mzinga's OmniSocial platform and ORC's customer and employee engagement research solutions.

Jeff Resnick, ORC's Global MD of Innovation and Partnerships, said that introducing online communities is one of ORC's target corporate initiatives for 2010.

'These communities provide clients with new research solutions that were not previously available. They will compliment more traditional research initiatives with new real-time insights,' Resnick stated.

According to Forrester Research, one third of market researchers are currently using or are expected to use market research online communities in the next 12 months.

Web sites: www.opinionresearch.com and www.mzinga.com .