New Firm to Support Marketing Innovation

In the US, innovation and trend forecasting specialist Tim Andren has launched Guideas; a marketing consultancy which conducts research to support product development and business modeling.

Andren's background ranges from creative innovation for products and services to business branding and market research.

His new firm Guideas, which is headquartered in Irvine, California, offers market research, marketing plan development, business branding, strategic creative direction, business modeling, product and service innovation, and startup/entrepreneur consulting.

'Many product and service offerings have quickly become obsolete and it's imperative for companies to create new, self-marketing packages,' states Andren. 'More than ever, companies will be defined by their creativity and we're positioned to help them do that.'

Web site: www.guideas.com .