Australia First in Peanut Labs Expansion

Social media sample provider Peanut Labs has launched an Australia sample consisting of over 226,000 respondents, and says twenty other countries will follow, many in 2010.

The first country in the firm's nascent Social Media Sample International Suite, Australia has a large and sophisticated online population. Peanut Labs says its unique methodology of sampling respondents through online social platforms can take advantage, targeting residents based on age, gender, employment status and marital status.

SVP Sean Case says the firm's 2010 goal is 'to become more proactive about understanding and addressing our clients' research needs'. He adds: 'We recognize that there is an increasing demand for access to respondents outside of North America and the UK.'

Peanut Labs, founded in July 2007, is based in San Francisco with offices in Seattle and New York City, and is online at www.peanutlabs.com .