Consumer Insights Portal for China

Prosper Business Development - parent of US-based BIGresearch - has launched ProsperChina.com, to provide information and consumer insights for firms marketing products and services in China, and Chinese companies looking for information about the US market.

The new portal contains consumer insights from the BIGresearch China Quarterly survey of more than 15,000 consumers, along with information from various Chinese government sources.

It also provides information from the monthly BIG Consumer Executive Briefing, available via streaming video.

In addition, a 'members only' area will provide complimentary access to quarterly reports - in both English and Chinese - which will monitor the purchasing behaviour and media consumption of Chinese consumers aged 18 to 54.

'ProsperChina.com is the go-to resource for insights on the Chinese consumer as well as a window to the Chinese business world,' states Roger Saunders, MD of Prosper China. 'By continually adding new, relevant information, we are building one of the most robust web sites on the China market available today.'

Web sites: www.prosperchina.com and www.bigresearch.com .