uSamp Rolls Out Automated Panel Platform

Online panel specialist uSamp has introduced an automated web-based panel management platform, which it says simplifies the delivery of online panel for market research.

Founded in 2008, uSamp - formerly United Sample - provides panellists and technology to the market research industry. The Los Angeles-based firm currently has 90 team members worldwide, and operations in India, Connecticut, London and San Francisco.

Since its launch, uSamp has built a global proprietary panel, which has now surpassed 1.5 million active, registered survey panelists, and continues to grow at a rate of more than 7,500 people every day.

The firm's newly launched platform includes SampleMarket, a one-stop software solution for panel project management, and PanelNet, a tool to build private label online panels customized to meet the specifications of any worldwide brand.

It also includes PanelShield, a web-based system that provides fraud protection to maintain project integrity, as well as the firm's Panel Book Search feature, which gives clients access to uSamp's panel profiles in real-time.

'Our platform revolves around automation, creating a user experience that is unprecedented,' stated co-founder and CEO Matt Dusig. 'It provides market researchers with a one-stop solution for managing all their online panel needs - this is the future of online panel for market research.'

Web site: www.usamp.com .