Synovate Rolls Out Healthcare Brand Solution

In the UK, Synovate has launched a new Brand Positioning Framework in its specialist healthcare research division.

Synovate Healthcare employs more than 600 healthcare market research professionals across Europe, US, Canada, Asia Pacific and Japan. Its new offering provides a framework of research tools, techniques and templates designed to tackle positioning issues across the healthcare product lifecycle.

'Developing brand positioning is more than just concept development and communication; it encompasses the whole brand development process from early stage market assessment to monitoring success in the marketplace,' explained Bob Douglas, Global Head of Synovate Healthcare. 'Our brand positioning research framework provides brands with the tools they need at any given stage in their lifecycle to create, develop and enhance their positioning'.

Web site: www.synovate.com .