Vision Critical Promotes to Boost Retail Practice

Canada-based custom panels and interactive research firm Vision Critical has announced two senior promotions within its Retail practice. Janet Lazaris has added the title of EVP to that of MD of the practice, while Dara St. Louis becomes SVP.

Lazaris joined the firm in 2006 and has played a key role in building up the retail practice. She has more than twenty years' experience in helping brands understand their target audiences, and a rich knowledge of the retail environment in both the U.S. and Canada.

Vision Critical says the practice's growth has mirrored the empowerment of consumers - which makes strategic MR more and more relevant - and the growth of competiton which has pushed retailers into previously uncharted territory.

The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.

Web site: www.visioncritical.com .