Firms Link for Lifestyle Trends Analysis

US-based consumer research agency Iconoculture has partnered with Swedish market research technology provider Dapresy to drive a study of values and lifestyle trends across 17 countries in North and South America, Europe and Asia.

Dapresy's analysis technology will be used to integrate quant consumer information into Iconoculture's suite of services.

Hetty Fore, Senior Director responsible for quant research at Iconoculture, says that the agreement with Dapresy will enable her firm to deepen its quant capabilities across all its products and services. She comments: 'By adding a powerful quant analysis tool to our solution, clients will gain a better understanding of the ever changing shifts in consumer values and behaviors'.

Web sites: www.iconoculture.com and www.dapresy.com .