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The Consumer Revisited
WARC is hosting an one day event on October 2 in London which aims to stimulate the brain cells. "Rethinking the Consumer" promises to bring new thought processes into how consumers are researched and targeted.
The day features three interactive sessions and a line up of high calibre industry speakers including:
- Wendy Gordon, The Fourth Room.
- Sally Ford Hutchinson.
- Dr. Yiannis Gabriel, Professor of Organisational Theory, Imperial College.
- Hans Schmeits, Head of Consumer Insight, Unilever.
- Richard Worsley, Director, The Tomorrow Project - Foresight.
- David Panos, Cultural Analyst, Year Zero.
For further information, visit www.warc.com
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