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Partners Plan Canadian Media Tool
Online audience specialist comScore and the Print Measurement Bureau (PMB) are working together on a tool linking Canadians' online media habits with print readership and other media consumption, product and brand usage and demographic information.
PMB is Canada's syndicated study for single-source data on print readership, non-print media exposure, product consumption, brand usage and lifestyles. The organization has more than 500 members including print publications, other media companies, ad agencies, advertisers and educational establishments.
Available this summer, the partners' new data service has been designed to provide multi-dimensional insights on Canadian print and online audiences. The organizations say the new service will help advertisers and publishers to optimize their media plans and deliver campaigns against their most valuable target segments.
Brent Lowe-Bernie, President of comScore Media Metrix Canada, says the move equips publishers with information about their audience that will enable them to demonstrate the value of their inventory, while providing advertisers with the additional insights needed to optimize their media plans.
Web site: www.pmb.ca and www.comscore.com .
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