2CV Sets Up 'Bloke' Research Team

UK-based agency 2CV has launched a new team called 'Bloke', to analyze the 30-50 year old male demographic group of what it describes as 'powerful decision-makers'.

2CV combines specialist qualitative and advanced quantitative research expertise. Its new Bloke team will be headed by Chris Bates, who joins with 14 years' qualitative experience, with particular expertise in the drinks, grooming, media, technology and fashion markets.

During his career, Bates co-founded TRBI's youth research division Vegas, and latterly he has worked with clients such as Sony, Adidas and Diesel to help brands engage more effectively with older consumers. In addition, he has worked for numerous drinks and FMCG clients throughout the UK.

In his new role, Bates will be tasked with providing clients with insights about 'those men who are too old for skinny jeans, and too young to reminisce about Skiffle.'

'We realised that there is a huge gap in the industry when speaking to men of this demographic, so have created a unique offering that enables clients to take advantage of 'what blokes really want',' explains MD Doug Edmonds. 'Chris's extensive experience and strategic thinking will drive these projects, adding another specialism to our portfolio.'

Web site: www.2cv.co.uk .