Creston Research Firms Link for 'Inspired' Service

Marketing Sciences has joined forces with sister agency ICM to launch a new qualitative research service called 'Inspired'.

Marketing Sciences and ICM are part of Creston Insight, the research and insight division of marketing services group Creston.

Inspired brings together the qual expertise of both companies, and provides a team of six senior qual practitioners with experience across many sectors and categories.

The team will be headed by Anna Herron, Research Director of Marketing Sciences, who recently joined from qual specialist Bread & Butter, in Australia, and previously worked at SGA-Research International in London.

'We are very excited about offering this new qualitative service to our clients,' said Keith Bates, Vice Chairman of Creston Insights. 'It will provide tremendous depth and breadth of expertise and complement our well respected quantitative research offer.'

Web sites: www.creston.com , www.marketing-sciences.com and www.icmresearch.co.uk .