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GMTV Panel Ready for Use
UK-based EasyInsites has announced the availability of a panel of viewers of breakfast television station GMTV on its Cint panel exchange (CPX).
GMTV is ITV's breakfast TV show, airing from 6:00am to 9.25am Monday to Sunday and reaching around 13 million viewers each week. The agreement to set up the GMTV ViewBack panel was first announced last December. The panel now comprises over 12,000 GMTV viewers who have been deeply profiled for their TV viewing habits generally and specifically about GMTV. Additional profiling for the entire panel includes whether they are primary decision makers or contributors to decisions regarding grocery, automotive, electronics, financial services, housing and holiday/travel products.
Panellists are also pre-screened for their interest in and ability to take part in webcam and mobile research, which can be used with the firm's EasyVideo and EasyMobile services respectively.
Cint has 14 offices across the world with their global sales office in London. Other products includeEasyQual - for online bulletin boards and focus groups; and the most recent launch, social media follow-up tool EasyOpinion.
Web sites: www.easyinsites.com and www.gm.tv .
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