Synovate Hires Global Brand Equity Head

Synovate has appointed Dave Hannay to the newly created role of Global Commercial Head of Brand Equity. He joins from TNS where he spent 20 years in various senior management positions.

At TNS, Hannay was most recently responsible for raising executive skills, commercialising and selling products, and developing best practice for large proposals, across all areas of expertise and business solutions.

At Synovate he takes responsibility for commercialising the main solutions within the Brand & Communications portfolio, working closely with brand & comms guru Jan Hofmeyr and the Synovate Laboratories team. His remit includes improving the packaging of Synovate's offers and building its capability training programme.

Ged Parton, CEO of Global Practices and Capabilities, says Hannay is 'a consummate research professional and extremely skilled at driving new IP through large companies' and adds: 'We are all delighted to have Dave here.'

The company is online at www.synovate.com .