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More Investment for Analytics Firm
NYC-based mobile advertising and analytics platform Medialets Inc. has raised around $5.9m in a second round of funding by DFJ Gotham Ventures and Foundry Group, according to an SEC filing.
The funding follows a round of $4m led by the same two investors a year ago.
The firm's Medialytics technology delivers and measures ads for applications on the iPhone and iPad, and on devices using Google Android and other mobile systems.
Technology investors DFJ Gotham Ventures and Foundry Group are based in New York and Boulder, CO, respectively.
Medialets' Chairman and Chief Executive is Eric A. Litman, co-founder of Proxicom and founder and CEO of interactive agency Viaduct Technologies. The company was founded in 2008 and is online at www.medialets.com .
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