Partners Enhance Online Research Management

MR technology firms Insight Marketing Systems (IMS) in Australia and MarketSight in the US have partnered to offer a solution which enables research buyers to securely access and analyse research results online, and share them with internal stakeholders.

IMS's flagship Research Reporter system gives research buyers the ability to distribute, control and track research within their businesses. Through the alliance, this is combined with MarketSight's analytics platform, which provides statistical analysis of data, as well as the creation of client-ready reports.

Marketsight CEO Michael DeNitto adds that the integration will ensure each wave of results can be accessed and analysed in real-time by both the client-side research teams and the business units, without the need to create and distribute individual updates as new data is made available.

'By linking Research Reporter to dynamic, online charts and crosstabs powered by MarketSight, our clients can now promote, control and monitor the use of results from each wave of a tracking study, without the administrative effort of creating, checking and distributing numerous individual files,' explains IMS co-founder Chris Forbes.

Web sites: www.researchreporter.com and www.marketsight.com .