Vision Critical Moves and Expands Sydney Office

Custom panels and research technology firm Vision Critical has relocated its Sydney office to accommodate its growing team. The latest recruit is Peta Lemmon, who joins with more than 10 years' consumer goods research experience.

Vision Critical has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to its technology.

It recently announced plans to double its investment in technology this year with the launch of five new products, and is hiring another 55 product-based employees to support the move.

The firm says its new office located close to Circular Quay was chosen for its capacity to accommodate expansion plans in the region.

'This move is a reflection of our fast expansion in Australia over the last six months and underlines our commitment to investing in continued growth,' states Peter Harris, MD Australia/New Zealand. 'We now have a fantastic new space in an inspirational location, and our strategy is to hire some of the most exciting and respected talent in the industry.'

Lemmon previously worked at Nielsen Retail, Ipsos MORI, Real World Marketing and Colmar Brunton. Her specialisms include idea screening, concept testing, product and packaging development and post-trial product innovation.

Web site: www.visioncritical.com .