Vision Critical Opens in Barcelona

Custom panels and research technology firm Vision Critical has opened a new office in Barcelona, Spain, and appointed Eva Laparra to run it as Senior Vice President, European Operations and Managing Director.

Vision Critical has offices across North America, Europe and Australia, and last week announced that it had relocated its Sydney office to accommodate its growing team.

Laparra joins the new office from Kantar Health, where she worked as VP of Global Marketing. Prior to this she co-founded pharma/healthcare data collection agency All Global. Born in Barcelona, Laparra began her market research career with NOP in London.

'There are no other research players here offering the kind of solutions that Vision Critical is developing,' states Laparra. 'Spain currently has a highly dynamic research market and we think marketers and researchers will be very open to new ways of delivering insight.'

Web site: www.visioncritical.com .