Panel Firms Launch Sample Quality Group

A number of leading panel firms have joined with MR technology firm Imperium, to launch an industry-wide user group focused on driving optimal sample quality.

Authentic Response, e-Rewards/Research Now, Global Market Insite (GMI), Survey Sampling International (SSI), Toluna and uSamp have partnered with Imperium to launch the Imperium Category Exclusion (ICE) User Group, which is open to any panel services company.

Imperium develops products and services for the market research industry, including its RelevantID digital fingerprinting technology; Verity data validation service that confirms the accuracy of a person's demographics; and RelevantView, which captures users' online experience on web sites and web applications.

The new user group will focus on delivering quality advances in the market research industry, with panel company members bringing knowledge of sampling and research, while Imperium adds experience in the design, development and execution of technology solutions.

'By working with our cross-industry team, we are able to make greater quality strides in a faster timeframe than any of us could achieve alone - and our clients will realize the benefits,' explains Hugh Davis, Chief Strategy Officer at Toluna.

Craig Stevens, EVP Americas for e-Rewards / Research Now says the initiative creates a 'robust quality enhancement solution' for the online market research industry.

Web site: www.imperium.com .