Mandel Joins Loop Analytics Advisory Board

In the US, media's 'most quoted man' Jon Mandel has joined the Advisory Board of Loop Analytics, which provides an analytics and content delivery platform for mobile applications.

Mandel brings insight from decades of agency-side media, advertising and media research experience.

His most recent research industry job was as CEO of NielsenConnect, which analyzed and reported on consumer patterns and usage based on information drawn from the many Nielsen companies around the world.

Prior to this, he was Chief of Strategic Solutions at Group M, as well as Chairman/CEO of its subsidiary MediaCom. Earlier, he held various positions at Grey Advertising, including Director of National Broadcast, Media Planning, and he commenced his career at General Foods and Procter & Gamble.

'Our focus in mobile is combining the ability to reach consumers with the ability to measure the outcome,' commented Loop CIO Edward Hunter. 'Jon's extensive background in both advertising and research give us a lot to learn from, and we're very excited that he's chosen to be involved with Loop.'

Mandel already serves on the Advisory Boards at Citadel Broadcasting, eXelate, Indoor Direct and AdSafe Media.

Web site: www.loopanalytics.com .