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uSamp Buys DMS Insights from AOL
Online panel and technology company uSamp has acquired online research specialist DMS Insights from AOL, just two days after closing a $10m funding deal. Financial details were not disclosed.
 Founded as United Sample in 2008 by panel industry veterans Matt Dusig and Gregg Lavin, uSamp has a global proprietary panel with more than two million registered participants from North America, South America, Europe, Australia, Asia and Africa.
On Monday, the firm closed the $10m Series C round of financing, which it plans to use to continue growth through acquisition, develop its panel management platform, expand its operations and add social media technology.
The firm says today's acquisition of DMS Insights will combine 'best-in-class' online sample and management solutions, resulting in a global panel reach of 2.7 million, including an extensive Hispanic panel of more than 100,000 participants.
Founded in 1995, DMS is the inventor of the River SampleTM method, which led to the creation of the Opinion PlaceTM portal for random, real-time recruitment of survey respondents via the Internet. AOL will remain a strategic partner of DMS Insights, continuing to support both traffic and AOL credit incentives for Opinion Place.
'This is a merging of two companies with similar visions for serving market research, and we're thrilled to bring DMS Insights on board,' said Dusig. 'Both firms' customers will be getting the most robust sample solution available.'
The current DMS leadership and production team will stay in place, and the company's name is not expected to change.
'We've partnered with uSamp since its formation, because we share similar philosophies,' added DMS President Chuck Miller. 'This is a great opportunity for our company and for our clients.'
Web sites: www.usamp.com and www.dms-research.com .
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