Rocket Fuel Hires Havas Exec for Analytics Growth

In the US, online display ad specialist Rocket Fuel has appointed former Havas insights chief Jarvis Mak as Vice President of Analytics, and Stanford Computer Science Professor Yoav Shoham as a member of its advisory board.

Rocket Fuel is based in Silicon Valley and has developed data-driven ad targeting technology. Mak joins from Havas Digital where he was Head of Research for Media Contacts in the US, and more recently SVP and Global Director of Research & Insight.

Before Havas, he worked for marketing services firm DS-IQ, at Yahoo! where he provided insights and solutions to retail and travel clients, and at Nielsen//NetRatings where he was Director of Analytics, spearheading the MegaPanel research effort and managing the custom research team.

Shoham serves as the Director of the Stanford Artificial Intelligence Laboratory and is the recipient of multiple academic honors. He is an authority on computer science and game theory - both from academic and commercial perspectives.

'Jarvis and Yoav share our vision of employing advanced technology to make advertising more measurable, accountable and relevant,' said CEO George John. 'Their expertise is crucial in helping us advance our platform and continue to develop our analytic-based automation.'

Web site: www.rocketfuelinc.com .