Confirmit Adds SMS Survey Extension

Market research software provider Confirmit has launched a new SMS Survey extension, to enable users to reach more people with tailored text-based cell phone surveys.

The firm says the tool is particularly suited to short feedback surveys for point-of-sale or customer service experience research.

This extension is the latest in a series of applications built on Confirmit Flex, a framework through which clients and partners can quickly create new data collection and reporting applications, which can then be added to Confirmit's own market research platform.

The framework already offers applications for iPhone surveys, e-mail opt-out handling, and geolocation.

'By tightly integrating SMS into Confirmit, we are able to take advantage of all of the benefits of the rest of the platform - such as its security and reliability for example, and the new mode sits seamlessly alongside web, CAPI, CATI and paper,' explains Chief Strategy Officer, Pat Molloy.

Web site: www.confirmit.com .