Sample Firm Integrates Mobile Panels

US-based Paradigm Precision Sample has completed its integration of the main panel assets of sister firm Data Innovation.

New York-based Data Innovation specializes in mobile industry market research and has developed the 'Our Mobile Customer Insight Platform' to analyze consumers' frequent engagement with mobile devices.

Paradigm specializes in hard-to-reach audiences and is experienced in online and mobile panels covering North America, Europe and Asia. The firm says the integration of its mobile and panel assets will help it reach audiences that are traditionally hard-to-find with online recruitment.

'The mobile platform strongly supplements our core online sample to get instant feedback at point of purchase events and other venues,' states Sima Vasa, founder and CEO of Paradigm. 'We are very excited about our new offering.'

Before setting up Paradigm, Vasa held senior roles at Momentum Market Intelligence, NPD Techworld, the NPD Group, and the IBM Market Intelligence Group.

Web sites: www.paradigmsample.com and www.datainnovationnetwork.com .