Sermo Enhances Tracking of Physician Dialogue

Online physician community Sermo has unveiled a new platform to provide enhanced navigation, mining and monitoring of physician dialogue.

Sermo's community provides more than 115,000 practising physicians with a platform through which to anonymously discuss a wide range of issues - from clinical cases to advice about drugs and practice management. The site can be used by clients to tap into peer-to-peer dialog, as well as gather market intelligence and increase brand awareness.

The firm's new Sermo Client Center, which is built on four years of client feedback, has already recorded more than 50,000 posts, 1 million comments, and nearly 4 million votes. Issues under discussion have included clinical cases, pharmaceuticals, practice management and healthcare reform.

This intelligence can be tapped through personalized tracking of content, an easier-to-navigate user interface, powerful search and a number of other enhancements.

'In 2007, we delivered the Sermo Dashboard, which for the first time allowed companies to observe unsolicited physician discussions,' states founder and CEO Dr Daniel Palestrant, MD. 'With the new Sermo Client Center, we've made advancements across the board that we believe will change the way companies do research and evaluate physician perceptions.'

Web site: www.sermo.com .