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SSI Names Chris Watson as UK MD
Survey Sampling International (SSI) has appointed former Greenfield-Ciao director Chris Watson as Managing Director of its UK business.
 Founded in 1977, SSI has 17 offices in 15 countries from which it offers sampling solutions for survey research. The firm reaches respondents in 72 countries via Internet, telephone and mobile/wireless, and its additional client services include questionnaire design consultation, programming and hosting, and data processing.
Watson joins with more than 25 years' market research industry experience. Most recently, he worked at Greenfield-Ciao Surveys, where as Senior Director, Client Development, he managed sales for the UK and Dutch markets.
Prior to this, he co-founded international market research agency Qureshi Marketing & Research, and when it was acquired by MASMI Research Group, he became a Board Director and Company Secretary of MASMI UK. Earlier he spent 15 years at Kantar-owned BMRB, in a variety of operationally-focused positions, and established several commercial business units.
'Chris has an insider's understanding of our customers' challenges and opportunities, and is dedicated to helping them achieve their research objectives,' states Michel Guidi, SSI's MD, Europe. 'In addition, he brings the vision and enthusiasm to drive the industry forward through continual innovation that will take sampling to the next level.'
Web site: www.surveysampling.com .
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