Wood Named MD of BrainJuicer Labs

BrainJuicer has appointed Orlando Wood as Managing Director of its methodological unit BrainJuicer Labs, and appointed him to the Company's Management Team.

The division draws on the latest understanding about human behaviour from psychology, neuroscience, behavioural economics and the social sciences to develop innovative approaches to understanding and predicting human behaviour.

Wood joined the firm in 2005 and has developed a number of BrainJuicer's methodologies. Last year he assumed a full-time innovation role. A frequent speaker at industry events, he has won both ESOMAR and ISBA Advertising Effectiveness awards for his work on the role of emotion in communication testing.

Chief Juicer, John Kearon says the appointment recognises Wood's 'outstanding contribution' to BrainJuicer as well as the firm's commitment to building the Labs team and its importance in the company's future.

Web site: www.brainjuicer.com .