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Foster Rejoins MB as Firefly Senior AD
Millward Brown qual division Firefly has hired Peter Foster as Senior Account Director, based in Melbourne.
He brings over 13 years of international research experience to the role, most recently as the Dubai-based Regional Group Account Director for Qualitative at TNS Media Intelligence. He joined TNS from Millward Brown where he was VP of the Global Media Practice in the UK and Europe. Earlier he worked for Carat International and 2CV Research in the UK.
In his new role, he will research consumer beliefs and behaviours for a range of high-profile Australian clients.
Pamela Ingall, Director of Millward Brown Firefly, said: 'We are thrilled that Peter is returning to Millward Brown ... He brings specialised research expertise in media to help clients improve the quality of their media choice and planning.'
Millward Brown is part of Kantar, WPP's insight division and is online at www.millwardbrown.com .
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