Hotspex Hires Ex-Millward Brown Canada President

Strategic research firm Hotspex has appointed former Millward Brown Canada President James Conrad as Executive Vice President, to lead sales and drive growth.

Toronto-headquartered Hotspex delivers research-based strategic recommendations throughout the brand cycle, and boasts consumer panels with access to more than 4 million households in over 40 countries. The firm employs 94 staff in Toronto, New York, Boston London and Geneva.

Conrad, who joins with more than a decade of senior-level experience, most recently worked at Millward Brown Canada as President. He is the current Chairman of the Canadian Advertising Research Foundation, Chairman of the Research Agency Council at the MRIA and sits on the advisory board for the Research Analyst Program at Georgian College.

'Over the last decade, Hotspex has become an established player in the research industry and our investments in developing break-through capabilities are paying off,' states founder and President Shane Skillen. 'With leadership talent of James' caliber, we are on track to do great things.'

Web site: www.hotspex.biz .