Print House Buys MR and Newspaper Consultancy

Newspaper print house Canadian Primedia has acquired research and newspaper marketing specialist Kubas Consultants. Terms were not disclosed.

Toronto-based Kubas, which is headed by research veteran Len Kubas, works with Canadian and international clients across sectors such as retailing, media, and financial services - on both consumer and B2B issues. The firm also specializes in newspaper marketing to help clients define ad rates, structures and pricing policies.

Canadian Primedia President Ron Clark says the acquisition diversifies his firm's offering, and provides some 'exciting new services'.

Under the terms of the deal, Len Kubas will continue as Chair of Kubas Consultants for several years, and oversee the opening of an office in New York City to better serve US clients.

'Everyone at Kubas Consultants is very excited by this new relationship with Primedia, and I am committed to working closely with Ron and my team to build our business further,' states Len Kubas.

Web sites: www.primediasales.com and www.kubas.com .