DigitalMR to Offer 'Holistic Approach'

Online specialist Michalis Michael has opened DigitalMR, an agency focusing on web-based market research, with headquarters in London, UK and Nicosia, Cyprus.

Michael's new firm is affiliated with international market research firm MASMI, where he previously worked as MD. Before this, he held senior roles at RGIS and Synovate.

DigitalMR offers a 'holistic approach' to web-based market/marketing research, and fully utilises social media research and web listening, as well as technology platforms to enhance its business consulting approach.

The new company's solutions include community panels, access panels, web usability and a focus on qual research online.

Michael also says that the agency has pioneered new methods in online focus groups, alongside tools such as video diaries, bulletin boards and online ethnography.

'We are very excited to be moving into a space that has remained unclaimed by specialists within the market research industry,' he states. 'There are many companies that do parts of what constitutes digital market research, but none appear to be taking a holistic approach, with the exception of DigitalMR.'

MASMI CEO Nicos Rossides, who has taken up the post of Chairman of DigitalMR's Advisory Board, says that his firm's decision to support the new venture was in recognition of a 'clear need' for a specialist digital research company to complement traditional offerings.

Web site: www.digital-mr.com .