Target Establishes Healthcare Division

New York-based full-service firm Target Research Group has opened a new healthcare division, headed by research veteran Heidi Balkema.

Formed nearly 25 years ago, Target Research Group offers design, execution, processing and analytical services across concept, product, advertising and package testing. The firm, which is part of the MVL Group, also conducts research for the food, personal care, financial services, and publishing industries.

Balkema joins with more than 20 years' experience in global marketing research and strategic consultation. Most recently, she worked at marcoms agency MRG Associates as SVP Market Research. Prior to this, she held roles at TNS Healthcare, GCI Group, McCann Worldwide, and pharma firm American Cyanamid.

During her career, she has designed and conducted research within many therapeutic categories, and acquired an expertise in the medical device and biotechnology arenas.

'We are very excited to have found such a high caliber professional in Heidi,' says Steve Cook, President/CEO. 'While we have looked to expand our research expertise into the pharmaceutical/healthcare industries, we knew that we had to find someone with the right skills, knowledge, and contacts in this highly specialized area.'

Web site: www.targetresearchgroup.com .