GazeHawk to Provide Cut-Price Eye-tracking

In the US, web usability specialists Brian Krausz and Joe Gershenson have launched GazeHawk, a new technology firm which aims to make eye-tracking 'affordable for everyone'.

Their Mountain View, California-based firm uses ordinary webcams combined with their own proprietary heat mapping software, and GazeHawk's community of testers.

GazeHawk has set up a panel of several hundred testers who engage in client projects remotely from their own desktops.

Krausz and Gershenson claim that their service can be delivered at a tenth of the price of existing eye-tracking, with clients receiving a heatmap showing how the testers' have interacted with their site for as little as $49 per web page.

Web site: www.gazehawk.com .