Pitts Rejoins Synovate in Top Americas Role

Mark Pitts has re-joined Synovate Business Consulting as Head of Consulting for the Americas, after three years with a start-up marketing strategy consultancy based in Asia.

Established in 1994, Synovate Business Consulting offers clients help in entering and expanding in emerging and developed markets through services such as market opportunity assessment, competitive analysis, NPD, distribution channel and value chain analysis, market entry strategy and partner diligence.

Pitts rejoins with more than 18 years' international business experience gained across most industry sectors including aerospace, medical device and IT/telecoms.

He previously worked as VP, International Business Development for Synovate Business Consulting, Asia Pacific.

In his new Boston-based role, Pitts will be responsible for developing and overseeing consulting projects for Synovate's US clients.

'I'm thrilled that Mark has re-joined Synovate,' said Peter Snell, CEO of Synovate Business Consulting. 'His international consulting and research knowledge will provide our clients with valuable knowledge to inform and support their success in all of their business ventures.'

Web site: www.synovate.com .