Hospitality Specialist HIS Acquired

In the US, sector specialist market research firm Hospitality Information Services (HIS) has been acquired by hospitality software solutions firm Newmarket International. Terms were not disclosed.

Portsmouth, New Hampshire-based Newmarket delivers sales, group catering and event software solutions to the global hospitality and entertainment industries. President and CEO Jeff Hiscox says that combining the two firms' catering and marketing intelligence solutions will give customers an 'unparalleled competitive advantage while increasing overall revenue'.

HIS, which was launched in 1989, provides meeting and competitor market intelligence, analysis and account specific reports to the hospitality industry. The full service market research firm also offers trend analysis and data management tools across the US and globally.

As part of the deal, HIS founder and CEO Steve Reiser will join Newmarket International; continuing as Vice President and General Manager, Hospitality Information Services. In this role, he will manage all aspects of the HIS business, which will continue to maintain operations and service existing customers from its headquarters in Walnut Creek, California.

Reiser says the two firms serve the same core hospitality markets, making HIS 'the ideal partner to provide new, leading edge solutions to Newmarket clients worldwide'.

Web sites: www.hisnet.com and www.newmarketinc.com .